In a world of integrated marketing communications, the power of the digital economy, and the era of artificial intelligence, brands can stand in many unfamiliar territories. The 21st century demonstrated that startups and entrepreneurs can always take advantage of the online world, virtual space, and iCloud in engaging multiple consumers from diverse backgrounds. This makes the new game more productive, faster, and easier. Unlike before, the digital space was very new, though it started to redirect the traditional routes to innovation modalities. For instance, the Covid-19 pandemic has transformed the world into a digital economy. In many developing countries, they were forced to embrace financial technology, where e-commerce also swifts from an overwhelming traffic across generations and classes. The top three important variables all startups and entrepreneurs should integrate in their ventures are as follows:
Firstly, “know carefully what products or services you want to offer.” Identify the value proposition and why it matters to your targeted clients. Try to be creative and unique when it comes to your style of introducing your products or services to your targeted market share by understanding or connecting the gaps with their preferences. Gone are the days that you suddenly decide simply because it works in another location. You are not experimenting; you are investing money, energy, time, and even absolute efforts, so you better start everything right.
Secondly, “Engage with your clients the personal way.” Developing positive relationships with your first few clients is the best strategy for sustainable business. Let them feel valued by asking them for direct feedback and their preferences so they will develop indirect participation. Many consumers nowadays have so many opinions; thus, they are the best performance indicators to startups and entrepreneurs. There must be a strong desire to listen with clients to address some areas of improvement urgently. While others believe otherwise, there is always no harm in having a combination of both, as clients recently are more participative than ever before.
Thirdly, “embrace technology and IMC.” Maximizing the function of technology through integrated marketing communications may be the cheapest and fastest way to maintain rapport with consumers. Providing updates through centralized campaigns, promotions, and strategies are important assets among startups and entrepreneurs. This shows sophistication and professionalism when it comes to the business operations. You need to employ a business model canvas in case you are still confused about the whole organization operations that may serve as your reference blueprint in the first few weeks of your journey.
Market shares and consumerism have evolved into instant clients because of friendlier mobility with e-commerce around. From mobile phones to telephone calls, wherever you are situated, there’s always the chance to purchase. Brand loyalty has realigned with the convenience of many consumers, who mostly were the younger population who comprised the highest percentage of the market share. This recent development showed that the young population has a direct say in what to purchase or not. They have the highest spending capacity compared with other market classes or groups simply because they can navigate the internet on their smartphones easily and more confidently.
Branding is the process of creating and shaping a distinctive identity for an organization, company, product, or service in the minds of consumers. Consumer perceptions, on the other hand, are often illustrated from their physical and visual judgment from the external experience of the products and services. This is just human nature, the pragmatic visualization. Several startups and entrepreneurs across the world have utilized digital marketing. The overarching exploitation of marketing principles, product development schemes, and other allied marketing topics may still not be enough at times.
Success among startups and entrepreneurs is solely based on ideas, knowledge, values, and determination. Investment to learn and master the arts of innovation may sometimes be a prerequisite to touching base with the foundations for greater heights. In some cases, exposure and the right mindset are already enough; whatever the formula is that works for you, no one can deny that it takes a sound forecast to make it the best timing and luck after all. Even in the most realistic way, like President Donald Trump, he would always argue that there is a need for a lot of common sense.
