Quarry Walk Park, a 46-acre holiday park near Alton Towers in Staffordshire, has been listed for sale at £7.75 million.
The property, which began as a caravan and camping site in 2003, has expanded over the years to include 44 lodges and log cabins, 21 glamping pods, and dedicated spaces for caravans, motorhomes, and trailer tents.
The listing, managed by CBRE, presents an opportunity for investors or operators looking to expand in the growing outdoor hospitality sector.
The park’s development masterplan outlines several proposed enhancements, including a café designed to serve both guests and external customers, an upgraded caravan touring area with new glamping pods and lodges, and additional accommodations on the lower field.
According to a report by Birmingham World, these proposed improvements reflect the increasing demand for diversified lodging options within the outdoor hospitality industry, particularly in high-traffic tourist areas.
Shaun Skidmore, senior director at CBRE’s Operational Real Estate team, highlighted the property’s strategic location and potential for expansion.
“This is a key investment and development opportunity for the right operator and/or investor to acquire a popular and well-established woodland retreat close to a number of tourist attractions including Alton Towers, the Peak District National Park, Uttoxeter Racecourse, Peak Wildlife Park, and Chatsworth House,” he said.
The listing of Quarry Walk Park aligns with key findings from the September 2024 MC Hospitality Highlights report, particularly regarding the growing demand for glamping and curated outdoor experiences.
The report noted a 13% increase in overall glamping participation and a 28% rise among new guests between 2022 and 2023, highlighting strong consumer interest in this segment.
With Quarry Walk Park’s master plan including additional glamping pods and multi-level cabins, prospective investors have the opportunity to capitalize on this expanding market.
Additionally, the report’s insights on local travel trends—where up to 51% of campers are searching for locations within 50 miles of home—suggest that properties like Quarry Walk Park, situated near high-traffic attractions, may see increased interest from regional visitors looking for short, frequent getaways.
Operators seeking to expand their portfolios may find Quarry Walk Park an attractive investment given its existing customer base and room for future growth.
The inclusion of amenities catering to non-staying visitors, such as the planned café, also reflects a shift toward maximizing revenue streams beyond overnight stays.
CBRE is serving as the sole adviser for the sale, representing a private client.
