The Headrest Safe Company, LLC has joined the Army & Air Force Exchange Service (AAFES) program, making its discreet vehicle safe storage system available to military personnel and their families. 

The partnership extends the company’s reach to Army, Air Force, and Space Force members, providing a secure storage solution through a trusted military retail network, as reported by The Outdoor Wire.

AAFES, the Department of Defense’s largest retailer, operates more than 5,500 facilities worldwide, serving active-duty service members, veterans, and their families. 

The Exchange offers tax-free shopping and military-exclusive pricing, with all earnings reinvested to support military communities. The organization has provided retail services to troops in remote locations, including war zones, for decades.

By joining the AAFES network, The Headrest Safe Company gains access to a broad customer base within the military community. 

For businesses in the RV industry that cater to service members, partnerships with organizations like AAFES can serve as a model for reaching new markets. 

Whether offering lodging discounts for military families or developing tailored marketing strategies, businesses in the RV, glamping, and camping sectors may find opportunities to align with military-focused retail networks.

The Headrest Safe™ product line is designed to provide secure storage within vehicles, allowing for discreet and quick access to valuables. 

“Our mission is to provide the most robust, discreet vehicle safe storage system on the market,” the company states. The product has been recognized for its innovation, winning the 2024 NRA Golden Bullseye Award.

For businesses that serve travelers concerned about security, the growing demand for discreet storage solutions may present an opportunity. 

Whether integrating security-focused amenities into accommodations or partnering with companies specializing in secure storage, businesses in the sector can consider ways to address these needs.