Lucia Aguilar returns to Ace Hotel & Swim Club Palm Springs as General Manager, bringing extensive hospitality experience and deep local knowledge to drive the property’s evolution and operations.
Ace Hotel & Swim Club Palm Springs announce the appointment of Lucia Aguilar as General Manager. Aguilar began her career at Ace Hotel & Swim Club Palm Springs and recently returned as General Manager, bringing over a decade of industry experience and an intimate understanding of the Palm Springs market.
Aguilar joins the team from Davidson Hospitality Group, where she rose through the ranks from Hotel Manager to Regional Director of Operations, Resorts Division in three years, overseeing a diverse portfolio of brands and leading teams to success. Prior to Davidson, Aguilar served as Director of Operations with Sage Hospitality Group, where she played a key role in streamlining day-to-day operations to ensure optimal workflow and enhance the guest experience across multiple properties. With deep roots in the region, Aguilar has also held previous roles at Hotel Zoso Palm Springs and Hard Rock Hotel Palm Springs. She is known for her ability to build high-performing teams and drive exceptional guest satisfaction, financial performance, and operational excellence.
In her new role, Aguilar will lead the continued evolution of Ace Hotel & Swim Club Palm Springs following its recent property-wide refresh, overseeing all aspects of operations and spearheading exciting initiatives, including the recently reopened Amigo Room. Her return marks an exciting chapter for the hotel, blending its signature spirit with fresh energy and expertise.
Ace Hotel is a collection of international lifestyle hotels in Seattle, Palm Springs, New York, Brooklyn, Kyoto, Sydney, Toronto and Athens. The company’s taste tends toward historical reverence hand-in-hand with considered, contemporary design, and we think really good restaurants, public art and lobby parties are important. Each hotel is globally minded but locally focused, paying tribute to the places and communities that bring them to life.
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