App My Community, a mobile app solutions provider for RV resorts and campgrounds, has named Bobby Sorden its new chief marketing officer (CMO). The announcement comes as the company aims to expand its reach and enhance guest engagement through its customizable mobile app platform.

In his new position, Sorden will be responsible for overseeing the company’s marketing strategies, driving growth initiatives, and building industry partnerships. His appointment aligns with App My Community’s mission to empower the outdoor hospitality sector with technology that enhances both guest experiences and operational efficiency.

Sorden, who brings a wealth of experience in marketing and business development, has a strong background in the outdoor hospitality industry. In addition to his new role, he will continue to operate Suppliers Spot, a platform he founded to connect RV park and campground owners with industry suppliers. 

“We are thrilled to welcome Bobby to the team,” Joe Duemig, CEO of App My Community, said in a press release. “His proven track record in scaling marketing efforts and building impactful partnerships makes him the perfect fit to execute our company strategy as we continue to expand worldwide.”

Sorden expressed enthusiasm about joining the company, noting the potential for innovation and growth in the outdoor hospitality sector. “I am excited for this new endeavor with App My Community and look forward to the journey ahead. The possibilities are endless, and I can’t wait to see what we can accomplish together!” he said.

App My Community has been providing mobile solutions that keep guests informed about resort activities, amenities, and community announcements in real time. The platform is designed to streamline communication between campground operators and their guests, improving the overall experience.

For more information about App My Community, visit their website here.