Backstock has expanded its wholesale platform to include RV manufacturers, a move aimed at enhancing year-round communication and streamlining the product discovery process between manufacturers and dealers.
This development allows manufacturers to showcase their product lines, provide real-time updates on availability, and connect with dealers outside of traditional industry events.
Ryan Beckmann, Co-Founder of Backstock, emphasized the platform’s role in improving efficiency across the industry in a press release.
“Creating a new way for manufacturers and dealers to communicate aligns perfectly with our company’s mission to serve the RV industry by creating cost-effective tools that improve the dealer, manufacturer, and retail consumer experience,” Beckmann said.
The addition of manufacturers to the platform is expected to create opportunities for both sides of the supply chain.
Traditionally, manufacturers have relied on industry events, such as the September open house, to introduce new models and establish dealer connections.
With Backstock, these interactions can now take place continuously, reducing the reliance on seasonal events and improving inventory turnover.
For RV dealers, the platform provides an accessible and up-to-date resource to explore product offerings, evaluate available inventory, and directly communicate with manufacturers.
This could help dealers make more informed purchasing decisions and expand their product lines more efficiently, potentially leading to a more agile and responsive retail environment.
TLRV is the first OEM to join Backstock, setting a precedent for other manufacturers to leverage the platform’s capabilities.
Bob Cira of TLRV highlighted the advantages of this new approach.
“TLRV is honored to be chosen as the first OEM partner listed on dealerbackstock.com. I think Backstock has something special here, and we are excited to be a part of something brand new to the industry. The platform gives our existing dealer partners and potential new dealer partners another resource to view our entire product offering,” Cira said.
By expanding its reach to manufacturers, Backstock aims to create a more dynamic and efficient wholesale ecosystem, offering tools that could reshape how business is conducted in the RV industry.
The ability to instantly notify dealers of new products and floorplans may accelerate sales cycles and provide a competitive advantage to those leveraging the platform’s features.
