BIG4 Holiday Parks has officially acquired BIG4 Marion Holiday Park, strengthening its presence in South Australia’s outdoor accommodation sector.
The transition marks the park’s shift from a Partner Park to a BIG4 Premier Park, reflecting its alignment with the brand’s service and facility standards.
Located near Adelaide, the park features a variety of self-contained accommodation options, including Poolside Apartments, Lagoon Units, and Creekside Villas and Retreats.
It also offers accessible accommodations and an array of recreational amenities such as a water park, an indoor heated pool, and a newly introduced ten-pin bowling alley, according to a report by Glam Adelaide.
This acquisition highlights the competitive nature of South Australia’s holiday park market, particularly following the transition of West Beach Parks to the Discovery Parks network last year.
The continued expansion of the BIG4 brand underscores the demand for high-quality holiday park experiences, positioning BIG4 Marion as a key player in the region’s tourism landscape.
While still independently owned and operated, the park’s new Premier Park status ensures access to the benefits of BIG4’s national network, enhancing its visibility and appeal to travelers.
This transition also presents an opportunity for park operators to observe evolving consumer expectations, particularly in terms of resort-style amenities and family-friendly experiences.
This growing interest in all-inclusive stays is backed by insights from MC Hospitality Highlight’s February 2025 report, which also covers recommendations for business owners to enhance their establishments’ offerings.
As the holiday park industry evolves, acquisitions like this demonstrate the increasing consolidation within the sector.
The move by BIG4 reflects the importance of brand recognition, guest loyalty programs, and network-wide quality assurance in attracting a steady customer base.
BIG4 Marion’s beachside location and wide range of facilities position it as a significant player in South Australia’s holiday park market, catering to both regional travelers and international tourists.
The addition of this property strengthens BIG4’s presence in the state, contributing to its broader strategy of expanding its footprint in key tourism destinations.
