Camp Margaritaville Resort Crystal Beach is set to expand again with a $10 million third phase, further developing its offerings for RV travelers and outdoor hospitality guests. 

The expansion follows last year’s addition of 92 RV sites and rental units, increasing its capacity and enhancing its amenities.

The upcoming phase will introduce 24 two-bedroom, two-bathroom bungalows built on existing RV sites, providing more accommodation options for visitors seeking a resort-style experience. 

According to Camp Margaritaville Resort Crystal Beach founder and developer Brad Ballard, the new additions align with the resort’s commitment to diversifying its lodging options.

In addition to lodging expansions, the resort is enhancing its event and recreational facilities. Earlier this year, construction began on the 14,000-square-foot Paradise Pavilion, which will feature a stage, a full kitchen, and courts for basketball and pickleball. 

The venue, capable of hosting 300 people, is already in high demand. “It’s almost fully booked already for the month of April and the first part of May with events,” Ballard said in a report by Houston Business Journal.

Since rebranding from Bolivar Beach Club to Camp Margaritaville in November 2022, the resort has attracted a broader audience. Ballard noted that the Margaritaville affiliation has doubled the number of out-of-state guests, including visitors from Canada. 

“The parrothead following is unbelievable,” he said, referring to fans of the late Jimmy Buffett. “We’ll book particular artists and these parrotheads will fill up the resort, and they take over, and it’s a pretty unique experience.”

Camp Margaritaville Resort Crystal Beach is part of the growing Camp Margaritaville brand, which operates locations in Tennessee, Georgia, Florida, and Louisiana, with another planned in Pennsylvania. 

The Crystal Beach site is the first Camp Margaritaville in Texas and the first on a saltwater beach.

The expansion highlights a broader trend in outdoor hospitality, where resorts are blending traditional RV accommodations with resort-style amenities to appeal to a wider audience. 

For business owners in the industry, this model presents an opportunity to capture new market segments, particularly travelers seeking premium experiences. 

With more than 23,000 room nights already booked for this year, the resort’s approach demonstrates the growing demand for high-end outdoor hospitality experiences.

Beyond Crystal Beach, the Margaritaville brand is expanding in the Houston-Galveston region. 

Developments include a future Margaritaville Resort on Galveston’s East Beach and plans to convert the Hilton Houston NASA Clear Lake into a Compass by Margaritaville boutique hotel. 

These projects signal continued investment in the region’s outdoor and resort hospitality sector.

As properties like Camp Margaritaville evolve, the industry is seeing increased interest in branded experiences that merge RV travel with resort-style accommodations. 

Operators looking to expand or diversify their offerings may find value in examining how established brands like Margaritaville attract loyal guests while driving year-round occupancy.