Carín León, Becky G, Edición Especial and DannyLux are slated to grace the stage at Brookside at The Rose Bowl for its inaugural Latin music event on May 24, Billboard Español can exclusively announce on Monday (Feb. 24).
The Pasadena, Calif., venue, managed by Goldenvoice — the creators of Coachella — has hosted annual festivals such as Cruel World, focusing on new wave and alt-rock, and Just Like Heaven, themed around early ’00s alt-rock. This year, the one-day event will embrace Spanish-language music for the first time since the space began hosting multi-stage festivals in 2017.
“It’s a dream to bring the best of música mexicana to an iconic place like Brookside,” a Goldenvoice representative tells Billboard Español. “We’ve been fortunate to be a part of each of these artists’ journeys and it’s a great feeling to have it all come together for this event. We hope to continue more events like this in the future.”
Headliner Carín León — this year’s Grammy honoree for best música mexicana album (including tejano) for Boca Chueca, Vol. 1 (2024), which debuted at No. 5 on Billboard’s Regional Mexican Albums chart and No. 8 on Top Latin Albums — has quickly emerged as a key figure in Latin music. His distinctive fusion of traditional Mexican music with country elements has marked a significant evolution in the genre.
“I feel very proud to be a pioneer in bringing regional Mexican music to this iconic place,” said León in a press release. “Everything that has happened with our genre is incredible and the presence that México has today in global music. This is just an example of what our country has prepared for the future, and we are moving forward with firm steps! I’m excited to see how Mexican music is being recognized, and for me, it’s an honor to represent it with respect, always going all out.”
Becky G, whose albums Esquemas (2022) and Esquinas (2023) reached the top 10 on Billboard‘s Top Latin Albums chart at No. 5 and No. 7, respectively, continues to highlight her Mexican-American roots with her latest release, Encuentros (2024), which debuted at No. 15 on the same chart last October.
“As a proud Chicana born and raised in Inglewood, I’m beyond excited to be part of this historic moment where música mexicana is included for the first time,” said Becky G in a press release. “Bringing my music and culture with me everywhere I go means everything, but there’s something incredibly special about performing música mexicana in L.A. I can’t wait to go out there and celebrate with my people.”
Also joining the lineup are Edición Especial from Culiacán, Sinaloa, fresh off the group’s successful Segunda Edición tour; and rapidly rising star DannyLux, who fuses romantic sierreño music with a poetic flair.
Presale tickets will be available on Wednesday (Feb. 26) via Carin Leon’s website. General ticket sales start on Friday (Feb. 28) at 12 p.m. PT on the AXS website.
