Embraced by the beauty industry, wellness evolved in 2024 as brands bet on which new developments are overhyped fads versus long-term paradigm shifts. Beauty giants continued to invest in wellness, with retailers like Ulta Beauty ramping

In 2024, beauty marketing was of two worlds. While TikTok remains an advertising powerhouse, offering brands access to younger, more diverse audiences than ever before, there has also been a clear pivot back to old-school tactics

With the novelty of generative AI having worn off, many brands and retailers spent 2024 asking themselves the same question: What the heck can we do with this thing? Some of the earliest experiments with the

Luxury brands found themselves under pressure this year. Shifting priorities, slowing economies — particularly in China — fatigue with luxury brands and frustration with soaring prices all played a part. The exposure of abusive practices in

Did you bump into any teens when you were out buying your night cream this year? 2024 was the year of the Sephora tween, which saw members of Gen Alpha (those born in 2010 or younger)

Donald Trump’s victory in a bitterly fought election capped a year of rapid change and uncertainty in fashion workplaces. The decline of diversity, equity and inclusion initiatives that were widely adopted in 2020 accelerated amid legal

After the DTC shakeout in the past year, where flagging, unprofitable businesses such as Parade and Outdoor Voices were sold at fractions of their peak valuations, this year saw brands focus on finding the right balance

In 2024, fashion marketers got creative with their strategy and aligned themselves even more closely with culture to connect with cautious consumers who had moved on from the age of post-pandemic YOLO spending. It was the

This year, the corporate rumblings of beauty’s top firms often produced bigger headlines than the brands they own. A high-stakes succession saga played out at Estée Lauder Companies: longstanding chief executive officer Fabrizio Freda announced his

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2024 may be remembered as the year that the “skinification” of hair went mainstream. While niche brands took scalpcare seriously early on, this was the year that everybody else decided to cash in. The launches came

Sustainability is falling down executive agendas, supplanted by concerns about the global economy, geopolitics and trade tensions. At the same time, the risks of inaction for fashion are growing. That tension was at the heart of

While makeup M&A fell flat this year — much-anticipated acquisitions for brands like Mario Dedianovic’s Makeup by Mario and Selena Gomez’s Rare Beauty never quite materialised — it was still a solid year for cosmetics, and

Saks Global, the entity that controls Saks Fifth Avenue and off-price chain Saks Off Fifth, has wrapped up its $2.7 billion acquisition of Neiman Marcus Group, the company announced Monday. The company now oversees Neiman Marcus

While luxury fashion sales faltered and beauty’s previously rapid growth softened, fragrance thrived as 2024’s fastest-growing beauty category. The year saw a fashion fragrance revival, with multiple brands, Bottega Veneta and Balmain among them, re-entering the

After years of campaigning, New York has passed a law that will give models working in the state greater protection from exploitation, harassment and abuse and the growing use of Artificial Intelligence. The Fashion Workers Act

In 2024, fashion businesses across Asia, Africa, the Middle East, Eastern Europe and Latin America navigated a web of opportunities and challenges, adapting strategies to both seismic and subtle shifts in the global market. In China,

For retail operators, it’s been a tough 12 months. Years of sticker shock have pushed shoppers to be discerning — some would say fickle. Freight costs that leveled in 2023 significantly rose once more due to

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a drone-scented fragrance. (Sorry, but yes.) Included in today’s issue: Atmos, Beverly Nguyen, Dior, Divi, Dr. Few Skincare, ESW Beauty,

Walmart Inc., the world’s largest retailer, expects to miss short-term climate targets as issues including the availability of low-cost clean technologies slow the task of cutting emissions. Previous pledges to reduce operational greenhouse gas emissions by

Boohoo shareholders have blocked Mike Ashley and an associate from joining its board in a blow to the Sports Direct founder’s attempt to control the struggling online fashion retailer. Investors representing 64% of Boohoo’s stock voted

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A human rights monitor has recommended Nike help compensate workers who were furloughed without pay by a supplier in Thailand early in the pandemic. Though the companies acted within the bounds of the law, the high-profile

Building on an existing twenty-year partnership, Prada Group and the Franco-Italian eyewear conglomerate EssilorLuxottica have renewed their licensing agreement for ten years. Prada chairman Patrizio Bertelli said EssilorLuxottica is “a trusted and long-standing partner” with whom

Eli Lilly & Co.’s diabetes and weight-loss drugs Mounjaro and Zepbound are no longer in short supply in the US, which means compounding pharmacies must stop making less expensive copycat versions in the coming months. “The

French luxury group LVMH has acquired a historic villa in Cannes, France, for around €50 million ($52.7 million), to showcase its brands during the city’s star-studded festivals, people familiar with the matter said. LVMH Moët Hennessy

The new boss of the Body Shop has told staff the struggling ethical beauty retailer is “back for good” after it booked a profit in its first 100 days under new ownership. The retailer was bought

Birkenstock beat market expectations for fourth-quarter results on robust demand for its pricey footwear and forecast a recovery in margins in fiscal 2025, sending the company’s shares up 7 percent on Wednesday. With fresh styles becoming

Luxury watchmakers need to be more conscious of value for money as they seek to reinvigorate demand for the sector, according to Hublot’s new chief executive. “We as brands have to be careful,” Julien Tornare told

The brands that won at marketing in 2024 were master entertainers. Fashion’s love affair with sports continued, seen most obviously through the Olympics. A number of brands benefited, most notably official sponsor LVMH, which was able

For budding beauty influencers and editors, making a brand’s “PR list”, and becoming one of the chosen few who receives mailers and gifts is a big milestone. But it can also become a headache — being

Kering SA expects to soon secure outside investment for a new entity that would house its real estate assets — including about €4 billion ($4.2 billion) worth of properties in Milan, New York and Paris —

When Saucony tapped veteran sneaker executive Bimma Williams last year to reimagine the brand’s 3D Grid Hurricane sneaker, the designer did not hesitate to take creative rein to completely personalise the shoe. Co-designing with Jon Humphrey

Highsnobiety announced on Wednesday that Noah Johnson will head print and digital editorial operations for the youth culture publication as its new editor in chief. Johnson previously served as GQ’s global style director. “I have admired

More than 200 models and industry leaders, including Christy Turlington, Helena Christensen, Alessandra Ambrosio and Beverly Johnson, have written an open letter urging New York governor Kathy Hochul to sign into law a landmark bill to

The US Supreme Court decided on Wednesday to hear a bid by TikTok and its China-based parent company ByteDance to block a law intended to force the sale of the short-video app by Jan. 19 or

Bitcoin’s soaring value has caught the attention of high-end fashion brands and retailers, prompting further interest in offering cryptocurrencies as a means of payment to tap in to fresh pockets of wealth and build loyalty with

Bitcoin’s stratospheric surge may give luxury watch enthusiasts more reason to hope the market’s two-year downturn could be nearing its end. The oldest and largest cryptocurrency has rocketed to new highs following the November election of

Freja New York can trace the success of its Linnea Tote in the brown shade “Pecan” to a single bag. The brand had sent a free tote to the influencer Rachel Shea in July 2023. Shea

Last year, we debuted The Business of Beauty Global Awards, spotlighting three exceptional entrepreneurs from around the world. At BoF, we are privileged to discover so many exciting, fresh new businesses, brands and founders, and wanted