Cathay is redefining lifestyle travel in Southeast Asia with an exciting new collaboration in Malaysia’s vibrant capital. The premium travel lifestyle brand has partnered with Mitsui Mall Group to launch a rewarding retail experience for its members across two of Kuala Lumpur’s most dynamic shopping hubs—Mitsui Outlet Park KLIA Sepang and Mitsui Shopping Park LaLaport BBCC.

Turning Every Ringgit into Rewarded Journeys

From now on, Cathay members can collect 1 Asia Mile for every RM5 spent at either destination. Whether indulging in fashion, enjoying fine cuisine, or browsing lifestyle brands, each transaction brings members closer to their next getaway. Miles earned can be redeemed for flights across a global network, premium experiences, and thousands of curated products from the Cathay lifestyle ecosystem.

Celebrate with Double Miles Until May 2025

To celebrate this regional debut, Cathay is offering double Asia Miles—2 miles for every RM5 spent—on all qualifying purchases through 31 May 2025. New members also enjoy a head start with up to 1,000 welcome miles, including 300 miles just for joining and a 700-mile bonus after their first eligible spend.

Elevated Access and Shopping Perks

Cathay’s collaboration brings more than just mileage—it opens doors to exclusive perks at both Mitsui malls:

• At LaLaport BBCC: Members can present their Cathay membership at the Ground Floor information counter to receive a Tourist Privilege Card, unlocking immediate discounts and access to special store offers. Shoppers who spend RM300 or more will also receive a limited-edition Cathay luggage tag, designed to complement their next adventure.
• At Mitsui Outlet Park KLIA Sepang: Traveling Cathay members can present their passport at the info counter to claim a Tourist Privilege Pass, providing added savings and benefits throughout the outlet’s premium retail and dining venues.

A Bold Step in Lifestyle Loyalty

This partnership marks a strategic milestone in Cathay’s journey to expand its lifestyle reach across Southeast Asia. By weaving together travel, shopping, and rewards, Cathay is creating a seamless experience for its members—whether they’re boarding a flight or browsing boutiques in Kuala Lumpur.

Cathay Regional General Manager for Southeast Asia Dominic Perret said, “At Cathay, we strive to seamlessly blend travel and lifestyle so that our members can earn miles through a variety of everyday activities, bringing them closer to their next flight, exclusive experience, or lifestyle reward. We are therefore delighted to partner with Mitsui Mall Group to offer our members even more ways to earn and redeem Asia Miles in Kuala Lumpur. In Southeast Asia, this marks another addition to our list of popular shopping malls where our members can earn rewards and enjoy exclusive privileges, alongside our existing partnership with Siam Piwat Group in Thailand.”

Cathay Grows Global Lifestyle Footprint with Kuala Lumpur’s Mitsui Malls Joining Its Elite Shopping Network

Cathay is redefining the meaning of loyalty by extending its lifestyle offerings into new territories—this time, deepening its presence in Malaysia. With the addition of Mitsui Shopping Park LaLaport BBCC and Mitsui Outlet Park KLIA Sepang in Kuala Lumpur, Cathay continues building a global shopping network where members earn rewards not just for flying, but for living.

A World of Rewards at Your Fingertips

The Kuala Lumpur additions join an impressive list of Cathay’s global retail partners, enabling members to seamlessly earn and redeem Asia Miles while enjoying top-tier shopping experiences. This ever-expanding collection spans several countries and retail powerhouses, including:

• Mitsui Outlet Park and LaLaport Taichung in Taiwan
• Mitsui Outlet Park and Lotte Duty Free Ginza in Japan
• Siam Piwat Group in Thailand
• Shinsegae Duty Free in South Korea
• The Bicester Collection across Europe and China

From designer outlets to luxury department stores, Cathay’s retail partners represent the best in fashion, beauty, and lifestyle. Members can shop confidently knowing every spend brings them closer to their next experience—be it a getaway, a curated product, or an exclusive reward.

Living the Cathay Lifestyle

More than an airline, Cathay is evolving into a global lifestyle curator. Its loyalty ecosystem has grown far beyond travel, encompassing rich and rewarding categories such as:

• Holidays with personalized itineraries
• Shopping across premium international brands
• Dining with gourmet partners
• Wellness experiences for body and mind
• Payment solutions that make earning miles effortless

Every category is designed to connect members with trusted partners and unlock experiences that elevate daily life into something extraordinary.

With this growing partner network, Cathay is inviting members to experience a world where travel, lifestyle, and loyalty intersect—seamlessly, stylishly, and globally.