Matthew McConaughey has a conspiracy theory about football that dates back hundreds of years — and he’s recruiting Charli XCX, Martha Stewart and more stars to convince people it’s true in a hilarious Super Bowl commercial for Uber Eats.
Premiering Tuesday (Feb. 4), the 90-second spot — which will air during the Kansas City Chiefs vs. Philadelphia Eagles game on Sunday (Feb. 9) — opens with the Interstellar star telling viewers, “From the very beginning, football has been a conspiracy to make us hungry.”
He then defends his thesis by starring in flashbacks to important moments in his version of football history, including the inception of the “pigskin” nickname — to “make people crave bacon,” as McConaughey and costar Kevin Bacon explain to a group of players in the 1800s — and the decision to name the Green Bay Packers after meatpackers, while their fans are called “cheeseheads.” At one point, Hot Ones host Sean Evans makes a fitting cameo as he and the How to Lose a Guy in 10 Days actor decide on the Buffalo Bills’ team name over a plate of Buffalo wings.
Flash forward to 2025, and McConaughey says that the Super Bowl gods “aren’t even hiding it anymore.” Presiding over a conference table where the “Von Dutch” singer sits next to Stewart, the Oscar winner points out that this year’s Halftime Show is “presented by an apple” — at which point Charli takes a smug bite out of a Granny Smith, a reference to both her Brat song “Apple” and the name of the tech company sponsoring Kendrick Lamar’s highly anticipated mid-game performance Sunday (Feb. 9).
One person who doesn’t buy McConaughey’s theory, however, is filmmaker Greta Gerwig, who tells him at the end, “No one believes that football is just some conspiracy to sell food.”
It was first announced that Charli and the domestic doyenne would star in the McConaughey-led Super Bowl campaign in late January. At the time, the Grammy winner also joined Stewart for a round of “We Listen and We Don’t Judge” for the food delivery company, as well as broke down football positions in club terms.
“It was cute filming my first Super Bowl campaign with Uber Eats!” Charli said in a statement at the time. “Matthew and Martha are obviously legends, so I felt right at home.”
The musician is just one of several music stars fans can expect to see grace their TV screens come Super Bowl Sunday. Also appearing in lucrative game-day ads are Post Malone — who appears alongside Shane Gillis and Peyton Manning in Bud Light’s 2025 campaign — and Mountain Dew partner Becky G.
See Charli and Stewart in Uber Eats’ Super Bowl commercial below.
