Doves Rest Cabins, a lodging destination situated on the rim of Palo Duro Canyon, is marking its 10th anniversary this year.
Since its founding, the property has aimed to provide guests with a combination of outdoor adventure and high-end accommodations while incorporating a hospitality philosophy inspired by New Zealand’s Māori culture.
The cabins, designed to blend rustic and contemporary styles, cater to a variety of travelers, from those seeking a luxury retreat to visitors looking for a more immersive outdoor experience.
The company also hosts events, including weddings and corporate retreats, offering businesses and groups a scenic location for gatherings.
Sharyn Means, CEO of Doves Rest Cabins and a native of New Zealand, said her cultural heritage has played a significant role in shaping the company’s service model.
She attributes the property’s approach to the Māori concept of “Manaaki,” which emphasizes hospitality, care, and respect for nature.
“Our goal has always been to create a space where guests can connect with the breathtaking landscapes of Palo Duro Canyon while enjoying the warmth and friendliness that ‘Kia Ora’ embodies,” Means said in a report by Odessa American Online.
As the outdoor hospitality industry continues to evolve, business owners are increasingly seeking ways to differentiate their properties through unique experiences and personalized service.
Doves Rest Cabins’ approach offers a case study on how cultural elements can be integrated into hospitality offerings to create a distinct identity in a competitive market.
Means said the company’s focus on guest experience has been central to its success over the past decade.
“Whether they are here for adventure, relaxation or a special event, we want every moment to feel like a cherished memory, infused with the care and attention that defines our ‘Kia Ora’ service,” she said.
Environmental stewardship is another focus for the company, which emphasizes sustainable practices to help preserve the surrounding landscape.
With conservation and responsible tourism becoming priorities for many outdoor hospitality businesses, integrating eco-conscious initiatives into operations may offer long-term benefits both for the environment and guest engagement.
As Doves Rest Cabins enters its second decade, its commitment to service and sustainability highlights broader trends shaping the outdoor hospitality sector.
Properties looking to enhance guest experience while maintaining a strong connection to their natural surroundings may find inspiration in similar models of culturally driven, eco-conscious hospitality.
