Billboard U.K. will head to The Great Escape in Brighton, England, for its inaugural Billboard Live event May 14-17. 

Mercury Prize winners English Teacher will headline the The Beach stage at the new music festival as part of the Billboard U.K. Live takeover. Additional names will be added to the stage’s bill in the coming weeks.

The takeover marks the inaugural Billboard U.K. Live event, and will precede the launch of the upcoming U.K. Power Players list and in-person event at SXSW London in June.

Speaking on the announcement, Mo Ghoneim, president of Billboard U.K., says, “The Great Escape has long been a launchpad for breakthrough artists, making it the perfect partner for Billboard U.K. Live’s debut. With Billboard Live, we’re creating immersive experiences that connect fans with the artists shaping the future of music. English Teacher are leading this new wave, and we’re excited to have them headline our stage as we bring Billboard U.K. Live to one of the U.K.’s most essential festivals.”

English Teacher’s debut LP This Could Be Texas (Island) was the recipient of the 2024 Mercury Music prize, which recognises an outstanding album from the U.K. and Ireland. The judging panel — which includes Billboard U.K. staff writer Sophie Williams — said that the LP “stands out for its originality and character. A winning lyrical mix of surrealism and social observation, alongside a subtle way of wearing its musical innovations lightly, displays a fresh approach to the traditional guitar band format.”

Thomas Smith, editor of Billboard U.K., adds, “English Teacher are one of the U.K.’s most exciting young bands right now. Over the last few years they’ve developed their craft and live show, leading to a well-deserved victory at the Mercury Prize last year. They’re a testament to the talent and determination of the grassroots scene in the U.K. and an example of why we must fully back and support artists like them.” 

The Great Escape festival is held on an annual basis every May in the seaside city of Brighton, and spotlights emerging and rising talent from the U.K. and Ireland as well international newcomers. Across four days, an array of artists perform live at the city’s vast network of independent venues. There’s also industry panels, networking opportunities and more in its extensive programme. Tickets are on sale now from the festival’s official website.

This year’s lineup will feature appearances by Pete Doherty, Rizzle Kicks, Jordan Adetunji, Chloe Slater and more. Previous performers at the festival include Adele, Charli XCX, Stormzy, Fontaines D.C., Sam Fender, Billie Eilish and more.

Stay tuned for further announcements related to the Billboard U.K. Live stage and The Great Escape.