ET MSME Awards 2024: Reasons to nominate

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Posted January 28, 2025 by inuno.ai

Tags: early-stage startups, Economic Times, employee morale, market differentiation, MSME Awards, MSME ecosystem, networking opportunities, nominate MSME

The Economic Times is delighted to announce the launch of its annual MSME Awards, which felicitates companies that play a crucial role in propelling India’s economy. These prestigious awards feature 22 categories across manufacturing, services, and trade. Apart from rewarding trailblazing entrepreneurs and companies, the ET MSME Awards also recognises early-stage startups and large enterprise enablers of the MSME ecosystem.

Nominating yourself or another MSME for consideration is an easy process and offers several advantages:

Credibility: Nominees are evaluated throughout a months-long, unbiased adjudication process steered by India’s largest business publication, an esteemed panel, and evaluation partners. Winning or even being nominated can enhance reputation, signalling to customers and partners that the MSME is a recognised leader in its domain.
Benchmarking against peers: The ET MSME Awards allows companies to compare their performance against industry standards and peers, providing insights into areas for growth and innovation.
Increased visibility: The nomination process includes public announcements, which boosts media coverage and exposure. Being shortlisted or winning can be used in marketing materials, websites, and social media to strengthen your brand.
Market differentiation: In India’s fast-growing MSME space, being an award-winning company can differentiate you from the competition, helping to attract loyal customers who prioritise quality and excellence.
Networking opportunities: The ET MSME Awards offers unparalleled networking opportunities with industry leaders, policymakers, potential clients, and vendors, fostering mentorship and new partnerships.
Attracting talent: MSMEs recognised for their exemplary work and contributions can attract top talent who want to work for an esteemed organisation, improving recruitment efforts.
Employee morale: Being rewarded for domain-specific leadership can boost employee motivation. Recognition can create a sense of accomplishment and encourage teamwork, as employees feel their hard work is valued.

Submitting yourself for consideration at the ET MSME Awards 2024 is not just about recognition. It can be a strategic move that supports various aspects of your company’s short-term and long-term goals.