Eurocamp is expanding its presence across Europe with the addition of 36 new holiday parks for the 2025 season, further strengthening its footprint in key markets such as France, Italy, and Croatia.
The expansion follows last year’s acquisition of Vacanceselect Group by Eurocamp’s parent company, European Camping Group, which added over 250 parks to its portfolio.
With this latest growth, Eurocamp now operates more than 400 parks in 11 countries, offering a wider range of options for travelers and increasing opportunities for business partnerships within the outdoor hospitality sector.
The company’s latest additions include 16 new parks in France, with two operating under the Marvilla Parks brand, also owned by European Camping Group.
These new locations span seven regions, including Brittany, the Vendée, and Languedoc. The expansion also brings 13 new parks across eight regions in Italy, including popular destinations such as the Adriatic Coast near Venice and Tuscany.
According to a press release, Croatia will see four new parks added to Eurocamp’s offerings, while the Netherlands gains two and Germany welcomes one.
Among the highlights of the expansion is Les Sables d’Or, also known as ‘Pirates World,’ in Languedoc, France.
The four-star resort features a pirate-themed sprayground, waterslides, and a lazy river. In Italy, the five-star Mediterraneo Camping Village boasts an aquatic area with six pools, including a sandcastle-themed sprayground.
These additions reflect Eurocamp’s strategy of diversifying its offerings with unique attractions that cater to families and leisure travelers.
Beyond enhancing its portfolio, the expansion signals increasing competition in the European outdoor hospitality market.
Business owners in the sector can expect heightened demand for differentiated experiences and enhanced amenities, as large operators like Eurocamp continue investing in themed accommodations and expansive recreational facilities.
As European travelers seek more diverse and engaging holiday options, independent park operators may find opportunities to innovate or form strategic partnerships with larger brands to remain competitive.
“The announcement comes following the expansion of Eurocamp’s portfolio by over 250 new parcs last year,” the company stated, emphasizing its commitment to growth. “In total, the company now operates over 400 holiday parcs in 11 countries.”
This rapid expansion highlights the growing interest in outdoor hospitality across Europe, with major operators scaling up to capture market share.
Business owners looking to position themselves competitively may need to invest in upgraded facilities, unique attractions, or curated guest experiences to align with shifting consumer expectations.
