The recently aired episode of BC Food News, hosted by Jennifer English, informs us of the exciting collaboration between Firehouse Subs and internet sensation Hot Ones. The brands have come together to launch two new limited-time spicy sandwiches, the Spicy Dill Hook & Ladder and the Zesty Garlic Hook & Ladder. The Spicy Dill Hook & Ladder is touted as the spiciest item ever offered by Firehouse Subs, featuring a dill pickle marinated in Hot Ones’ intensely hot Last Dab Reaper Edition hot sauce. On the other hand, the Zesty Garlic Hook & Ladder offers milder heat via Hot Ones’ The Classic Garlic Fresno Hot Sauce. Firehouse Subs’s CMO, Dena von Werssowetz, and Hot Ones host, Sean Evans, both express their enthusiasm for the partnership and the new sandwiches they’ve created. However, a note of caution is given to those sensitive to spice or the Carolina Reaper pepper. Also, quick introductions are made about Firehouse Subs, a successful chain founded by two firefighter brothers and part of Restaurant Brands International Inc., and Hot Ones, an online show renowned for its hot wing-fueled celebrity interviews.
