Ford Motor Company has partnered with The Dyrt, a popular camping resource platform, to enhance outdoor adventures as part of the Bronco Sport’s 2025 spring campaign. 

The collaboration aims to provide practical tools and services that simplify trip planning and make hard-to-book destinations more accessible.

Through the partnership, The Dyrt will introduce three key features designed to support camping enthusiasts: a State Parks Collection for exploring top state parks, a Glamping Awards program recognizing standout accommodations, and Dyrt Alerts, which notify users of openings at sold-out campgrounds. 

Kevin Long, CEO of The Dyrt, emphasized the significance of this collaboration, noting how brand partnerships like this foster deeper connections with customers by supporting their interests. 

“Ford Bronco Sport’s dedication to redefining what it means to be outdoorsy makes them an ideal partner for us,” Long said in a press release.

The campaign reflects Ford Bronco Sport’s strategy to strengthen its brand presence in the outdoor lifestyle market. The automaker seeks to inspire confidence in exploration, encouraging more people to embark on weekend getaways and nature-based experiences. 

Long highlighted how features like Dyrt Alerts provide practical value to campers navigating high-demand sites. By offering real-time updates and curated park guides, the partnership aims to streamline planning and help travelers make the most of their adventures.

 “Together, we’re helping more people feel confident in exploring the outdoors, whether it’s a quick trip to a local state park or a spontaneous weekend getaway. By providing tools like Dyrt Alerts and detailed park guides, we’re giving campers more ways to discover and plan incredible adventures,” Long added.

According to a press release, with the 2025 camping season on the horizon, Ford Bronco Sport and The Dyrt are joining forces to introduce new features and tools designed to enhance outdoor experiences for campers.