Go RVing is set to host an exclusive members-only event on Thursday, February 6, in Elkhart, Indiana, offering an overview of its newly developed RV Owner Demographic Profile.
Scheduled from 9 a.m. to 11 a.m., the session will unveil research that examines the changing dynamics of the RV industry, providing businesses with actionable strategies to thrive in an increasingly competitive market.
“This in-depth research provides critical data and actionable strategies for RV businesses seeking to thrive in today’s dynamic market,” the event indicated on its website.
The event, featuring presentations from Go RVing’s vice president of marketing, Jeremy Greene, and senior director of public relations & communications, Monika Geraci, alongside Ipsos Vice President Tim Reimer, will delve into shifting demographic trends among RV consumers.
Attendees will also gain insights into the characteristics and preferences of both first-time buyers and seasoned RV owners, fostering a better understanding of the evolving consumer landscape.
A key focus of the event is the exploration of demographic shifts impacting the RV sector. Recent research conducted by Go RVing highlights how younger generations and more diverse audiences are influencing the market.
In addition to unveiling new research, the event will showcase Go RVing’s efforts to turn data into impactful marketing campaigns.
By bridging research with marketing strategies, Go RVing aims to equip businesses with tools to enhance engagement and drive conversions. The presentation will outline specific ways companies can incorporate these insights into their campaigns, fostering stronger connections with current and potential customers.
For more information about RVIA, visit their website here.
