Hello Kitty is loved the world over, with many generations becoming major fans of her and other Sanrio mascots. The same goes for their pets, especially with a new collaboration sure to give four-legged friends their own playful pals.

The new Hello Kitty and Friends Collection from PetSmart features several items that let animals show off their form of Sanrio fandom. These include squeaky toys, teaser wands and even catnip, all of which are certain to make puppies and kitties fall in love with Hello Kitty. With the bow-wearing cat just one of the characters involved, just about anyone (and any animal) can play with their favorites.

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New PetSmart Release Adds Sanrio’s Hello Kitty and Friends to Furry Playtime

For the new PetSmart Hello Kitty and Friends Collection, Sanrio went all in to provide several items certain to make pets of all shapes and sizes happy (so long as they’re of the furry variety). These include several squeaker toys, all of which are shaped like the heads of Sanrio mascots, such as Hello Kitty, My Melody and Keroppi. There are also small plush toys based on some of these characters and other Sanrio friends, like Pochacco, with the main gang (Hello Kitty, My Melody, Kuromi, Keroppi, Pochacco, Pompompurin and Cinnamoroll) all present in some way. The series has an even mix of dog toys and cat toys, with the latter animals having swatters and catnip toys based on fellow feline Hello Kitty herself. This might be an awkward mix if the products themselves weren’t so adorable.

These pet items are all fairly affordable, with the lowest coming in at $5.99, while the most expensive products are $16.99. They can be ordered and shipped to customers’ houses or picked up in-store, with these Sanrio pet products being perfect for any playful pooch or kittenish kitty. Sanrio has had several collaborations for its iconic characters in the past, with stores such as Build-a-Bear being frequent spots for these items. The brand also collaborated with PetSmart in 2024 for a collection of matching cat harnesses, collars and leashes.

Source: PetSmart via Hello Kitty official X (formerly Twitter)