Campground operators understand that reliable internet connectivity is no longer a luxury but an expectation for guests. However, many parks struggle with poor or inconsistent service due to their remote locations.
Hook’d Broadband, a technology company specializing in connectivity solutions, offers an approach with its Cumula A5 technology, providing a flexible, scalable, and rapidly deployable internet service tailored to the needs of campgrounds, RV parks, and resorts.
In an interview with Modern Campground, John Reed, business development at Hook’d Broadband, explained that their proprietary system is multi-network compatible, incorporating cellular, microwave, radio, and satellite connections.
This flexibility allows them to deliver reliable service even in remote locations where traditional providers may not reach. Unlike conventional fiber optic installations that require extensive infrastructure, Hook’d Broadband’s mobile units can be set up in just 15 minutes, making it a convenient solution for park operators.
A February study published by Modern Campground highlighted the growing demand for reliable high-speed internet among campers, revealing that 52% of those who always work while camping consider it essential.
The study also found that 76% of private campgrounds already provide high-speed internet, reflecting the industry’s recognition of connectivity as a key factor in guest satisfaction and operational success.
Scalable and Secure Solutions for Campgrounds
One of the standout features of the Cumula A5 system is its ability to create a wireless network that covers up to a one-mile (1.6-kilometer) radius per unit. These units can be linked to expand coverage up to 30 miles (50 kilometers), ensuring that even the largest campgrounds can provide seamless internet access to their guests.
“We create a wireless web, and it’s fully secured, scalable, and quickly deployable,” Reed told Modern Campground.
For campground owners, the ease of setup and minimal maintenance requirements make Hook’d Broadband an attractive option. Traditional networks often involve long wait times, high costs, and lengthy contracts.
Hook’d Broadband’s system also eliminates these barriers, allowing operators to offer high-speed internet without the burden of infrastructure development.
Guest experience is another major consideration. Reliable internet access can significantly enhance customer satisfaction, leading to repeat bookings. Hook’d Broadband ensures consistent signal strength, whether guests are streaming movies, video conferencing, or simply browsing the web.
Security is another critical concern for campground operators. With open layouts and high guest turnover, theft, vandalism, and unauthorized access can be risks.
Hook’d Broadband integrates real-time monitoring and AES-256 encryption to enhance security. Additionally, virtual fences and asset tracking features allow operators to monitor movement and protect valuable equipment.
“We want to make sure we provide the latest encryption protocols to maximize a secure private network for everyone involved. In terms of managing assets, we can put a geo fence or a virtual fence around the properties or the high-security areas, with sensors to create a system of enhanced security, monitor, and track assets,” Reed added.
Beyond connectivity, Hook’d Broadband offers a comprehensive software platform that streamlines campground operations. Features such as guest registration, network management, and automated billing simplify administration. This platform also provides detailed reports and insights, helping operators optimize service and revenue.
Revenue Sharing and Future Expansion
Revenue sharing is another appealing aspect of Hook’d Broadband’s business model. The company offers multiple partnership options, including a no-upfront-cost model where campground owners receive a share of the recurring revenue.
According to Reed, for those willing to invest in the infrastructure, larger revenue shares and faster returns on investment are available.
“We release the equipment, we maintain the equipment, we manage the network. We have a front-end system for their clients to select the network package that’s of most benefit to them, that meets their needs, and that’s how it works,” he added.
Looking ahead, Hook’d Broadband is expanding its reach beyond North America, with plans to enter the UK market by the end of 2026.
The company is also growing its partnerships with Indigenous communities in Canada and the U.S., as well as expanding into the defense, construction, and large-scale event sectors. “We’re excited about these partnerships and the continued growth in various industries,” Reed said.
As the demand for high-speed, reliable internet continues to rise, campground owners must adapt to meet guest expectations. Hook’d Broadband provides a turnkey solution that not only enhances guest experience but also offers a profitable, hassle-free approach to connectivity.
