French luxury group Kering has appointed a new secretary general and head of strategy as part of an effort to strengthen its executive team after disappointing financials in 2024.

Mélanie Flouquet is being promoted from chief strategy officer to general secretary, a newly created position that aims to “strengthen Kering’s governance and risk management globally,” the group said in a statement.

Former BCG director Joël Hazan will succeed Flouquet as chief strategy and development officer. Both positions take effect on March 1.

The appointments come amid a period of transformation and restructuring within the group, as Kering looks to enhance its operational efficiency and navigate tricky market dynamics. The company has been making strategic shifts to boost the performance of its brands, particularly flagship Gucci, whose creative director Sabato De Sarno left abruptly earlier this month.

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