The massively-hyped March 2025 Nintendo Direct has reportedly set a new record for the company, with millions of fans watching for the plethora of Nintendo news. Nintendo’s beloved “Direct” broadcasts have become some of the most highly-anticipated events in gaming, with the developer sharing tons of new information about new and upcoming games. Directs have hosted some of Nintendo’s biggest reveals ever, including the first showcases of games like Super Smash Bros. Ultimate and The Legend of Zelda: Tears of the Kingdom. Now, the most recent broadcast has set a new record for the gaming juggernaut.

The March 2025 Nintendo Direct was filled with plenty of exciting announcements about upcoming Switch games, including multiple major Nintendo properties. The presentation featured some of the first gameplay reveals for the highly-anticipated Metroid Prime 4 Beyond, showing off the new Metroid‘s stunning graphics and Samus’ newfound psychic powers. Nintendo also showcased several brand-new titles, including the exciting return of the Tomodachi Life and Rhythm Heaven franchises later this year. A new report now reveals that Nintendo’s recent Direct was one of its biggest yet.

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New Tomodachi Life Game Coming to the Switch

The March 27 Nintendo Direct ends with the surprising reveal of a new Tomodachi Life game that will arrive over a decade after the previous entry.

As reported by StreamsCharts, Nintendo’s March 2025 Direct set a new record for the Japanese developer while also being one of its biggest showcases yet. Nintendo’s March Direct officially broke the record for “most concurrent viewers” on Nintendo’s official Japanese YouTube channel, with more than 1.1 million viewers simultaneously watching at its peak. The Nintendo Direct also made history as one of Nintendo’s most-viewed Directs of all-time, finishing in third-place among Direct broadcasts with a peak of over 2.7 million viewers.

Nintendo’s March 2025 Direct Sets a New Record

The March 2025 Direct’s impressive performance rocketed the official Nintendo broadcast ahead of several of its peers. Nintendo’s March 2025 Direct currently stands as the most-viewed gaming showcase throughout the first three months of 2025, topping both the “Pokemon Day” livestream and Sony’s February 2025 “State of Play” broadcast among others. The Nintendo Direct’s third-place finish falls just behind the Nintendo’s E3 2021 Direct, which first revealed Tears of the Kingdom, and the June 2024 Direct, which revealed both Mario & Luigi: Brothership and Zelda: Echoes of Wisdom.

With all the excitement surrounding the March 2025 Direct, Nintendo is far from done with its major new reveals. Nintendo already has its next Direct on the way next week, with an April 2 broadcast focused on the Nintendo Switch 2 as the developer’s next console. Nintendo is expected to not only give more details about the hardware for its upcoming new console, but also showcase some of the first games set to debut on the Switch 2. Nintendo fans look to have even more exciting updates on the way as Nintendo prepares to pull back the curtain on its next home console.