Lilyroos Glamping, a campsite in Hacklinge near Deal, has received approval from Dover District Council (DDC) to extend its operational season, allowing guests to stay from February through October. 

Previously, the site was only open from April to October, which owners David and Sarah Herriott said was unsustainable for the business.

The extended season is expected to create greater financial stability for Lilyroos, which faced challenges maintaining full-time staff and covering operational costs during the five-month closure. 

The new approval also includes a provision allowing non-overnight guests to access the site’s bar and dining facilities during the winter months, according to a report by Kent Online.

For outdoor hospitality operators, this case highlights the growing necessity of year-round revenue streams. 

Seasonal businesses often struggle with fluctuating income, making it difficult to retain staff, manage expenses, and maintain customer engagement. 

Lilyroos’ expansion plan demonstrates how diversifying offerings—such as hosting yoga retreats, walking tours, and other events—can enhance long-term sustainability.

Mr. Herriott emphasized that the extended opening does not mean Lilyroos will become a large-scale event venue. 

“We’re not changing anything; we’re not a party venue, and we do respect our neighbors,” he said. “We log our noise levels, and there’s no music after 10 p.m. It’s a very relaxed setting.”

While the business has received community support, with some praising its positive impact on local tourism, concerns remain among nearby residents. 

Some expressed fears that additional months of operation could increase noise pollution, with one resident stating, “Over the summer was bad enough, but the thought of 11 months of noise pollution from traffic, music groups, and private celebrations is daunting.”

Despite the concerns, Lilyroos’ decision reflects a broader trend in the outdoor hospitality industry, where glamping and camping operators are seeking ways to extend their seasons amid rising operational costs. 

The approval allows the site to hold events during traditionally quieter months, helping to mitigate revenue losses due to unpredictable weather.

“Obviously, there’s a lot of outlay, and you only need a couple of bad months with the weather, like last year, to really shorten our season,” Mr. Herriott said. “It also means we can keep staff because last year we had to lay people off and then rely on friends and family.”

To introduce the changes, Lilyroos will host an open day on April 5, giving visitors a chance to experience the site’s updated offerings. The move serves as an example for other outdoor hospitality businesses looking to build resilience against seasonal downturns.