Chiang Mai, Thailand, February 10, 2025 / TRAVELINDEX / A cart brimming with Thai-inspired chocolate bars, featuring unique flavours ranging from ‘Mango Chili’ and ‘Massaman Peanut Curry’ to ‘Thai Tea’ and ‘Khao Soi Curry’, has trundled into Meliá Chiang Mai in support of local sustainable farmers.
The hotel has joined forces with award-winning boutique chocolatier Siamaya, a Chiang Mai company that makes bean-to-bar chocolate from locally sourced organic Thai cacao beans and ingredients and that pays farmers higher prices to ensure they receive a living wage.
The chocolate-laden cart is permanently stationed at the entrance of the hotel’s all-day dining restaurant Laan Na Kitchen. Its eclectic selection of dark chocolate varieties range from ‘Hill Coffee and Pomelo’ and ‘Thai Bullet Chili’ to ‘Tom Kha Coconut Curry’. In addition to milk chocolate bars such as ‘Durian’, ‘Orange Cranberry and Almond’, ‘Banana’ and ‘Masala Chai’, the cart also offers ‘Pumpkin Pie’ white chocolate.
A unique option is the ‘Khao Soi Curry’ bar that pays tribute to the creamy, slightly spicy yellow curry noodle dish from Northern Thailand. The milk chocolate bar is flavoured with hints of crispy noodles, spices, and fried shallots.
“By making chocolate from scratch in a responsible, compassionate and eco-friendly way, reducing waste across their production process and using recycled paper and soya-based inks for packaging, Siamaya Chocolate is a welcome part of our hotel’s network of ethical and chemical-free suppliers that is a central plank in Meliá Chiang Mai’s ‘360° Cuisine’ program,” said Meliá Chiang Mai’s general manager Marc Selinger.
The partnership with Siamaya is part of the hotel’s network of ethical and chemical-free suppliers, which includes gourmet farm SEED in San Sai District, organic gourmet farm Rong Khum in San Pa Tong, Jartisann’s Original Thai Cheese, which crafts artisanal cheese made from high-quality, locally sourced raw cow’s milk, and SUPHA BEE FARM, a local honeybee farm in Mae Rim.
“We support sustainability practices so our partners will continue to farm long into the future and we pay around 2-2.5 times as much as fair trade programs usually pay farmers for the cacao, often going on field trips to make sure the cacao is grown sustainably and with respect for the nature around the cacao plantations,” said Siamaya’s co-founder and chief executive officer Neil Ransom.
“With this higher payment we require pesticide free farming and a strict no-burning policy. As in other regions of Southeast Asia, pollution caused by agricultural burning is an issue in Thailand, and by introducing a no-burning policy we aim to contribute to a better and greener world,” added Siamaya’s co-founder and chief operating officer Kirstian Levinsen.
The hotel’s guests are also welcome to participate in Siamaya Chocolate’s chocolate making workshops and learn about what it means to have social awareness and sustainability as small business key values.
Meliá Chiang Mai’s ‘360° Cuisine’ program is designed to reduce the hotel’s carbon footprint and promote healthy eating. Under the program, the hotel sources ‘farm to plate’ organic produce that travels only a short distance. As much of each ingredient is used – roots, leaves, stems, stalks and more – in a ‘thoughtful cooking process’ before ‘plate to farm’ food waste returns to the farms as fertilizer in a truly 360° concept. Leftover cooking oil is sent to be recycled into biodiesel.
About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces. Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC FOOD WHOLESALE PRATUNAM, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects.
About Meliá Hotels & Resorts
Meliá has 125 hotels in Europe (56), America (18), Cuba (16), Africa (5) and Asia (30). We are present in 32 countries and currently have 21 hotels under development in 11 countries. At Meliá Hotels & Resorts, we stand out for our unique Spanish style in the hospitality industry and for our warmth, closeness and passion for service. This means that we offer our guests a unique wellness experience. Our Spanish warmth and spontaneity are part of our Mediterranean roots and are always present in the Meliá experience. An experience that is enriched by providing thoughtful extra services. Paying attention to the smallest details and providing personalized experiences for each guest. How do we interpret wellness in the MELIÁ brand? We see wellness from an innovative perspective. It is not wellness applied only to nutrition or wellness services, it is 360º wellness. The wellness we want to convey is global. You can find it in all aspects of the brand from different perspectives: physical wellness, spiritual wellness, leisure wellness, social wellness, occupational wellness, environmental wellness, financial wellness and nutritional wellness.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the most sustainable European hotel company in the world (chosen as “Sustainability Yearbook Member” in 2024 by S&P Global), as well as being a “Top Employer 2024” brand in Spain, Dominican Republic, Mexico, Italy, Germany, France and Vietnam.
