On March 5, 2025, at 2 PM EST, MC Fireside Chats returns with an in-depth conversation on the latest trends redefining the outdoor hospitality industry. As businesses adapt to shifting market dynamics, this episode will explore the strategies, challenges, and innovations that are shaping the future of outdoor recreation.

Host Brian Searl will sit down with Shari L. Heilala, President and CEO of Sage Outdoor Advisory, to examine market trends, data-driven insights, and the evolving expectations of outdoor travelers. Matt Whittemore, a respected outdoor hospitality professional, will add his expertise on guest experience, operational challenges, and the latest innovations transforming the industry.

This episode also features our esteemed recurring guests, including Mark Koep, Founder and CEO of Campground Views; Scott Bahr, President of Cairn Consulting Group; Simon Neal, Founder and CEO of CampMap; Miguel Huerta, President of the Mexican Glamping Association; and Rafael Correa, President and CFO of Blue Water Development Corp.

Whether you’re a campground operator, investor, or industry professional, this is your chance to gain insider knowledge from top experts. Be part of the conversation as we break down what’s next for outdoor hospitality and what it takes to stay ahead in a rapidly changing landscape.

February 26th Episode Recap

The latest episode of MC Fireside Chats, hosted by Brian Searl, kicked off with the usual banter between recurring guests Greg Emmert and Angele Miller, setting a lighthearted tone before diving into deeper discussions about the RV industry, outdoor recreation, and emerging trends in travel and accommodations. With key players from the RV industry unavailable due to board meetings, the conversation took a broader focus on innovative housing solutions and the evolving landscape of outdoor hospitality.

Angele Miller highlighted the growing demand for wellness tourism, emphasizing how nature-based experiences like meditation, yoga, and Nordic-style wellness treatments are attracting more visitors. She pointed out that people are increasingly looking for ways to integrate nature into their well-being, whether through forest bathing, herbal tea rituals, or simply unplugging in scenic environments. This shift aligns with broader travel trends where guests seek holistic experiences rather than just a place to stay.

The discussion expanded into economic factors affecting the industry, particularly cross-border travel. Brian and Angele touched on the decline in Canadian travelers heading to the U.S. due to the weak Canadian dollar and political factors, with more locals opting for domestic vacations instead. This has resulted in an uptick in Canadian campground reservations, highlighting the economic shifts that are reshaping travel habits.

Brent Fullerton, general manager of Carefree RV, provided insights into customer service strategies that are refining RV sales and rentals. He discussed the industry’s need to improve the service experience, especially given labor shortages and the challenge of keeping up with seasonal demand. Brent emphasized that while the RV industry has traditionally been laid-back, the current economic climate requires a more proactive approach to customer service, faster response times, and greater efficiency in handling repairs and parts shortages. He also noted the importance of adapting to changing consumer expectations, particularly in an era where customers demand high-quality service and instant solutions.

Arthur Jason, CEO of AC Future, introduced his company’s AI-powered transformer homes, which were recently showcased at CES 2025. These modular, off-grid living spaces use artificial intelligence to optimize energy use, harvest water from the air, and create a self-sustaining environment. Arthur explained how these units offer a high-end, flexible alternative to traditional housing and could redefine the concept of mobile living. He also touched on their potential application for glamping, RV parks, and sustainable outdoor accommodations, making them an attractive option for operators looking to enhance guest experiences with cutting-edge technology.

Greg Emmert and Brian explored the broader implications of AI-driven housing and its role in shaping the future of outdoor travel. They discussed the potential for these homes to be integrated into themed glamping resorts, offering curated experiences that cater to specific demographics. From a Mars-themed desert retreat to a high-tech forest getaway, these modular homes could provide a unique alternative to traditional cabins and yurts, pushing the boundaries of outdoor hospitality.

The conversation also touched on the larger societal shifts toward automation and AI, with Brian speculating on the impact of robotic assistants in everyday life. He noted that fully functional humanoid robots could be available within the next few years for as little as $20,000 to $30,000, potentially transforming domestic life and further influencing travel habits. The panel debated whether these advancements would lead to greater mobility, with people embracing flexible, technology-driven living spaces instead of traditional homes.

As the episode wrapped up, each guest reflected on the opportunities and challenges ahead. Arthur reiterated his commitment to bringing AC Future’s homes to Canada, while Brent acknowledged the need for continued innovation in the RV industry to meet evolving customer demands. Angele emphasized that regardless of technological advancements, the fundamental appeal of outdoor recreation remains the same: people seek connection with nature and meaningful experiences.

The episode served as a deep dive into the intersection of outdoor hospitality, technology, and shifting consumer behaviors. With innovative solutions like AI-powered homes and evolving approaches to RV sales and rentals, the industry is adapting to a changing landscape where customer expectations, economic pressures, and sustainability concerns are reshaping the future of travel and outdoor living.

About MC Fireside Chats

MC Fireside Chats is a live podcast experience dedicated to the outdoor hospitality and outdoor recreation industries. Hosted by Brian Searl, founder and CEO of Insider Perks and Modern Campground, the show offers engaging discussions with industry leaders, innovators, and experts shaping the future of camping, RVing, glamping, and outdoor recreation.

Airing every Wednesday at 2 p.m. (ET), the show follows a structured weekly theme to deliver deep dives into the most relevant topics:

• Week 1: Industry Trends & Insights
• Week 2: Enhancing Guest Experience
• Week 3: Business Operations & Management
• Week 4: RV Industry, Outdoor Recreation & Activities

Each episode features a panel of recurring guests, complemented by 1–2 rotating special guests, including industry analysts, campground owners, technology providers, sustainability advocates, and more. Whether exploring the latest market trends or innovative guest experience strategies, MC Fireside Chats delivers thought-provoking insights for professionals and enthusiasts across the outdoor recreation spectrum.

To explore previous episodes of MC Fireside Chats, visit: moderncampground.com/mc-fireside-chats.