Visit Wausau announced that Nine Mile County Forest contributed over $3.25 million in annual economic activity in 2024, according to the recently released Nine Mile Economic Impact Report. Highlighting the financial influence of this popular outdoor recreation site, the report is now featured on the Wisconsin Office of Outdoor Recreation’s website.
The report outlines Nine Mile’s role as a year-round destination for outdoor enthusiasts, drawing visitors for cross-country skiing, mountain biking, and hiking. In addition to serving as a hub for outdoor activities, the forest has proven vital to the local economy, benefiting businesses in hospitality, retail, and other sectors. This underscores Wausau’s branding as “Wisconsin’s Basecamp for outdoor adventure.”
“Nine Mile is a cornerstone of our community’s outdoor recreation scene,” said Tim White, executive director of Visit Wausau.
“This report affirms what we’ve known for years: outdoor recreation is a major economic driver that strengthens local businesses and enhances the quality of life in Marathon County,” White added.
White also emphasized the importance of celebrating this milestone as part of broader efforts to promote outdoor tourism in the region.
The Wisconsin Office of Outdoor Recreation spearheaded the report as part of its DIY Economic Impact Report program. This initiative allows communities to assess the localized financial benefits of outdoor attractions. N
ine Mile’s inclusion marks one of five studies that collectively reveal $27.3 million in economic contributions across Wisconsin, with other sites including Eau Claire’s paved trail system and Dodge County Parks.
Located in Marathon County, Nine Mile County Forest is a renowned destination for outdoor enthusiasts. Its extensive trails and natural beauty draw thousands of visitors annually, many of whom support the area’s economy through lodging, dining, and retail purchases.
Beyond its economic impact, Nine Mile remains a space for outdoor recreation that enriches the community’s quality of life.
The forest’s year-round accessibility bolsters its popularity, with winter activities such as cross-country skiing complementing summer and autumn pursuits like hiking and biking.
