Away Resorts, the operator of Sandy Balls Holiday Village in Fordingbridge, has announced its Easter programming, aiming to attract visitors with a lineup of seasonal activities from April 7 to April 21. 

The holiday park’s offering includes interactive events such as a chocolate-making experience, an Easter bonnet parade, and an Easter egg hunt adventure. 

Additional attractions include egg-throwing competitions and traditional Morris dancing, according to a report by Bornemouth Echo.

To complement the festivities, Away Resorts has introduced limited-time menu items, featuring Easter-themed milkshakes, sundaes with mini eggs, and an afternoon tea selection with a seasonal twist. Guests can also partake in a traditional Easter Sunday lunch, including a leg of lamb dish.

With Easter being a key period for family travel, holiday park operators like Away Resorts are leveraging themed experiences to boost occupancy and guest engagement. 

By curating unique and immersive seasonal events, parks can enhance their value proposition, encouraging repeat visits and extended stays. 

Operators looking to capitalize on seasonal demand may benefit from diversifying their offerings beyond accommodation, integrating themed entertainment and culinary experiences to attract a broader audience.

Away Resorts’ pricing for Easter stays begins at £99 for three nights, making it a competitive option for families seeking a holiday experience that blends entertainment with relaxation. 

For industry professionals, strategic pricing and well-planned seasonal programming can serve as effective tools to drive bookings and optimize revenue during peak travel periods.

Away Resorts currently operates 25 holiday parks across the UK, including locations in Scotland, Lincolnshire, the Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island, and Essex.