Despite the challenges that many New York brands have faced this past year, Snow Xue Gao’s flagship store on Bowery is still seeing a lot of customers come in and out. The wool coats are one of the most popular items the brand sells, according to the designer, because they’re not only made right here in New York but are also affordably priced compared to other contemporary brands.

This season, new on the lineup was a faux fur coat. After the success of the plaid wool version, the designer was inspired by the young women who walked past her store in furry jackets to create one that was even softer without breaking the bank. Combined with real wool, the Snow Xue Gao “fur” jacket comes in at around $400 and doesn’t have the plastic-like feel of many polyester blends you’ll find at high street stores. In addition to the coats, other notable pieces included going-out essentials like mini skirts in a multitude of neutral colors and Fair Isle sweaters. To stay true to the brand’s roots, though, there were still floral embroideries on winter knits layered under the furry outerwear.