Let’s assume you were playing your favorite casino game on a desktop and needed to change to a mobile device. Imagine having to keep pinching or zooming just because you use a smaller device. Well, agreeably, this is not an experience any gamer desires. Given that they automatically adjust their sizes, responsive designs help to ensure that players can have seamless experiences regardless of the gaming device.
And perhaps you’re wondering whether operators really need such. If you have such or related questions, hanging around will help, as we will explore the importance of these designs and why these game providers really need them. Let’s begin our journey.
A change in access to entertainment
High chances are that you could actually be accessing this content via your mobile device. This mirrors a popular trend where we are using our mobile phones to access almost everything. And in the casino industry, things don’t seem to be different. Realizing this, operators have been coming up with responsive casino apps that work well on multiple devices as a strategy for keeping up with this trend.
By the way, do you actually know that, according to studies, 80% of online gamblers across multiple regions use mobile devices to immerse themselves? Well, this should already show you that if you don’t tailor your apps and websites for such needs, you may be missing out on a great opportunity to differentiate yourself.
Of course, mobile platforms are easily accessible, and players might want to participate in the games on the go. What about if your platform isn’t tailored for such a use? That already is a disadvantage given that this sector has become very competitive, and competitors are doing everything they can to get ahead of you. Plus, more people now own these devices.
According to Exploding Topics, there were about 7.21 billion smartphones by 2024. This is more than 90% of the world’s population. As such, optimizing your platform for smartphone use offers a great opportunity to discover new audiences from an already existing market.
Aligning with customer preferences
Anyone who’s been in business for some time can agree that meeting customer needs is crucial for those seeking long-term success. You want customers to find their preferred encounters anytime they visit your platform. And you may actually be surprised to learn that, according to SuperOffice CRM, companies that take this approach are likely to be 60% more profitable than those that don’t.
Hostinger claims that more than 84% of users prefer mobile-friendly sites over desktop-based ones, which could be the reason why 90% of websites have implemented responsiveness. As if that’s not enough, statistics show that 67% of mobile users are more likely to transact with responsive sites, further reinforcing the idea that most consumers love responsive sites.
Have we even mentioned that over 61.5% of all website traffic comes from smartphones? More players seem to expect online casinos to be responsive, so you want to optimize your services to ensure you appeal to them. Remember, acquiring new customers in this sector is becoming very expensive, and taking advantage of every opportunity to appeal to customer preferences can really be helpful.
How to implement responsive designs
Now that you know why these designs are important, you’re probably wondering how to implement them. The first point would be using media queries to help define the various breakpoints for the website. Breakpoints are points where website content and designs adapt to a particular device to offer the best possible experience.
They can be very helpful when specifying the CSS properties to be used for different screen sizes. But since defining breakpoints for all screens might not be feasible, most developers always define two (phone-desktop) to three (phone-tablet-desktop).
After defining the breakpoints, it’s time to structure your website and determine its layout. By the way, are you aware? Studies show that 57% of users never recommend platforms with poorly designed mobile websites. Avoid clogging up your platform and ensure it doesn’t look disorderly for main screen sizes. Good enough, CSS properties like Flexbox can really help you with this.
You can also take advantage of the following position properties in CSS:
- Static – This is default and may not work with the top, left, right and bottom properties. If you want an element back to its original position after moving it with another positioning property, this position can really be handy.
- Relative – Just as the name suggests, it places an item relative to its initial position.
- Fixed – This helps maintain a feature’s position at a particular point, regardless of the page’s content.
What is our last word?
Well, as you can see from the statistics, failing to incorporate responsive designs can be a great disservice to online casino operators. More players seem to be accessing gambling experiences with their smartphones, and failing to consider them can be a great disservice.
And don’t forget that acquiring new customers has also become expensive, and you don’t want to lose any of them just because of negative website experiences. With this in mind, it makes sense to see most operators adopting responsive designs as they seek to stand out from competitors. That also means that if you must maintain competitiveness, ignoring such trends in a no-go zone.
