Ye is doing Ye stuff once again.

The artist formerly known as Kanye West bragged about the virality of his wife, Bianca Censori, wearing an “invisible dress” on the red carpet of the 2025 Grammy Awards. He shared a screenshot of Google Trends in an Instagram story, showing “Bianca censori grammys” towering over results for “Grammy winners 2025.”

Another screenshot showed the “bianca censori grammys” search with over 5 million searches — roughly equivalent to “grammy winners 2025” and far exceeding other terms like “Chappell Roan,” “Benson Boone,” “Doechii,” and “Kendrick Lamar grammys.”

“We beat the Grammies,” Ye wrote in all caps on a separate Instagram story. In another story, he wrote, “For clarity/February 4th 2025/My wife is the most Googled person on the planet called Earth.”

In classic Yeezy style, the “Gold Digger” rapper took the opportunity to advertise his fashion line. “The most googled person on earth wearing YZY women’s,” he wrote in another story showing Censori stretching while wearing a unitard.

Ye also shared a photo of “the invisible dress” that Censori donned — which essentially revealed her entire naked body to the red carpet.

Censori and Ye voluntarily left the event after completing their trip down the red carpet, despite the latter being nominated for Best Rap Song for his song “Carnival” with ¥$, Ty Dolla $ign, Playboi Carti & Rich The Kid. (The song ultimately lost to Kendrick Lamar’s “Not Like Us,” which also won Record of the Year and Song of the Year.)

Ye has also made a habit of showing intimate photos of his wife, whom he married in 2023, online, and Censori has also worn a number of incredibly revealing outfits prior to the Grammys incident.

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Raj Kapoor, the executive producer of the Grammys, emphasized that the awards show has an “artistic black tie” dress code in an interview with PEOPLE. “But in the music industry, I guess that’s up for interpretation.”

Ye had recently sparked controversy for making lewd comments about Kamala Harris during a barrage of bizarre social media posts on Feb. 1. He later deleted the most controversial of the posts and apologized to Harris’ children. Spectators online wondered what creative or commercial project Ye was promoting when he began erratically posting — as he has a tendency to incite controversy online around the time he launches a new album or product. Sure enough, his Yeezy fashion brand aired a commercial during the Grammys advertising a new fashion line.